Thursday, March 16, 2017

Your Very Own 4th Trimester Concierge with Zulily

Pregnancy is a magical and, sometimes, a difficult time for many women.  There is the first-trimester morning sickness, second-trimester fatigue, and third-trimester discomfort.  But the fourth-trimester might be the most difficult to navigate of all.  Wait... fourth-trimester?! What??

The fourth-trimester refers to the first few months after birth. A time when a mom is physically healing, bonding with her new baby, and trying to adjust to life with her new addition.  With this "trimester" comes little-to-no sleep, change in routines, the risk of PPD, change in dynamic, change in hormones...basically a WHOLE LOT of change at once.  These changes also include a woman's change in body shape.  That alone can be stressful.  Your current maternity clothes don't quite fit correctly, but there is no way you're ready for your pre-pregnancy wardrobe just yet...It can have you exclaiming "How do I even get dressed anymore?!" Zulily is here for you, girl!

Just launched this month, Zulily now offers a 4th Trimester Concierge. With real-time help from maternity experts (also known as the Baby-Friendly Fashion Squad/BFFs), moms can get fashion advice simply by using Facebook Messenger.  So you don't have to make a phone call or meet someone in person. You can casually chat from the comfort of your home without having to worry about loud noises or a messy appearance.  The BFFs actively respond to messages every Monday through Friday from 7-8pm EST.

The Zulily experts will also be there to launch mom-friendly collections that will please those looking for a flattering, fashionable wardrobe, those looking for breast-feeding-friendly clothing, and more. The 4th Trimester Concierge team is there to help moms find a wardrobe that will not only suit their daily needs but also suit their own individual style.

The BFFs also have some general tips that can help every fourth-trimester mama.  They include being on the lookout for the following in your wardrobe:
  • Streamlined silhouettes - It's common to want to hide behind bulky clothing when a body is changing after a baby is born. Avoid chunky fabric, big prints, and super shiny styles as these can give the illusion of a bulkier frame. Instead, stick to solids and dark colored tops and dresses.
  • Functional nursing apparel (if needed) – Make sure to select products that are easy to care for and comfortable to wear. For moms who chose to nurse or pump, aim to have a few staple bra options during this time, as your bust size will most-likely fluctuate. Surplice tops, nursing tanks, and tops are great options since these garments make it easier to breastfeed in public or pump while you're back in your busy routine.
  • Adjustable apparel styles – Look for styles such as wrap dresses and tops, which are closet essentials, and flattering for most body types. As a new mom's body continues to change, these garments can easily be adjusted.
For more fashion tips from the BFF's check out Zulily's blog post here

Find Zulily's 4th Trimester concierge at

And, course, you can still find great deals on just about anything you could ever want at

This post was written in collaboration with Zulily.

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