Written by a contributing writer
The digital economy has truly shifted consumer behavior when it comes to buying products and services. Any time of the day, people can log into their favorite online store and add products to a cart and receive them a few days later. Part of the reason for this loyalty is convenience and the level of engagement that consumers receive from their favorite brands. From a business perspective, having an online presence in a form of an online store is a great strategy to expand your target market and receive real-time feedback for better iteration. To name a few, here are the five most notable and easy online sites to shop.
Amazon is perhaps the most popular and influential online store in the United States and in several countries around the world. It serves as a marketplace for different business owners and consumers to exchange money for goods. Its product line ranges from several media to consumer electronics, gourmet food, beauty products, sporting goods, and many others. Amazon also sells products that they manufacture including, Kindle, Echo, the Fire TV and the Fire phone. In terms of shopping experience, Amazon offers complementary services to satisfy their customers. The company provides same-day delivery and exclusive promotions and discounts to prime members, product returns, dash buttons and so on.
eBay is one of the competitors of Amazon, however, the former acts more of a wholesaler than a retailer. eBay has distinct features that give more options for their customers. It allows both price and auction formats. As a seller on eBay, you can create your own descriptions thereby giving you more control over marketing and brand development. eBay has been very successful integrating their platform locally and the adoption has contributed to the continued success of the company.
3. Best Buy
Best Buys is go-to online store when it comes to consumer electronics. It sells thousands of electronic products at different price points. This includes mobile phones, laptop, and computers, game consoles, cameras, music players and even home appliances. Because of the different brands Best Buy carry, consumers have a lot of products to choose from.
4. Beauty and Fashion Online Stores
Beauty and fashion online stores are generally specific to the brand or the company. These are companies like H&M, Sephora, Avon, Topshop, etc. Usually, these companies already have other methods of distribution and selling online is just one of them. For instance, the distribution model of Avon includes direct selling, limited retailers and online. Direct selling through independent contractors is the core channel. However, Avon online shopping has also proven to be an efficient and enjoyable way to buy beauty products.
Wayfair is another e-commerce company that specifically sells home goods including furniture, décor. Consumers can sign-up and login to the Wayfair website and start searching for home goods that they want to buy. A general search would bring up several choices being sold by different suppliers around the world. Consumers can choose to narrow down the search through filters or just start scrolling down the different products available. Wayfair has warehouses across the United States and several countries in Europe.